In 2020, I joined one of the first done-for-you medspa-focused marketing agencies in the country — not as a strategist or a marketer, but on the front lines as an appointment setter. I was the one picking up the phone, calling leads, handling objections, and booking appointments for medspas across the U.S. I learned firsthand what actually converts a curious lead into a patient walking through your doors.

As the agency scaled, I didn't just grow with it — I built it. I designed the entire appointment-setting infrastructure from the ground up: the systems, the scripts, the training programs, the performance metrics. I recruited, onboarded, and coached the team responsible for delivering results for hundreds of medspas nationwide. I wasn't observing the process. I was the process.

After years of running fulfillment at scale, I transitioned into consulting — working directly with other agencies struggling to bridge the gap between lead generation and actual booked revenue. What I found was an industry-wide problem: agencies were great at generating clicks, but terrible at converting them. Chatbots. Offshore callers. Automation sequences. And when all else failed — they handed the burden back to the medspa owner, who was already stretched thin just running their business.

I spent years fixing other people's systems. Building other people's agencies. Watching the industry repeat the same costly mistakes.

Then the answer became obvious: build my own — and do it right.

Liora Group is the result of 6+ years on the inside. Every system we run, every setter we train, every strategy we deploy is forged from real-world experience serving hundreds of medspas — not from a course, not from theory, and not from the outside looking in.

When you partner with Liora Group, you're not hiring an agency that figured out medspa marketing. You're hiring the team that helped define what best-in-class medspa marketing looks like.